How Opt-in Email Advertisements Can Trigger Bigger and Better Book Sales
*The succeeding article is about marketing self published books, Internet Marketing Promotion, Book Marketing Services, and many other useful tips about online book marketing.With hundreds of thousands of books getting published everyday, the competition level of the book-selling industry is currently at an all-time high. Consider this: In 2008, over 200,000 books were published last year in the United States alone, 80 percent of which are self-published and, not surprisingly, a large chunk of these books are for sale. What?s more, the number is expected to experience a significant rise this year.With this kind of competition, an upstart author with limited financial resources (and can?t afford a book publicist) and limited time (and can?t go on a nationwide book-marketing tour) would do well by marketing a self-published work through the Internet. But just how does a published author wage a low-cost, yet efficient book marketing campaign in the Internet?One of the sure-fire ways to do just that is through the opt-in email advertisement campaign, a unique book marketing method that reaches a massive, yet viable, target audience through electronic mail (email) advertisements.An email advertisement campaign, essentially, is a massive email broadcast of ?book ads? sent to hundreds of thousands?and even millions?of ?profiled? email subscribers. An ?email book ad? consists of a visually appealing and enticing graphic advertisement of a book, replete with the book description, the book details, and if any, the positive reviews of the book. These ?book ads? also come with a unique Web address or URL (uniform resource locator) links that direct the ?clicker? to the book author?s official Website or online bookstore, or even both, where the consumer can read more about the book and learn how to purchase it.As previously stated, these ads are specifically designed to hit e-mail subscribers who have ?opted? to receive commercial marketing messages, according to their specific areas of interest.
